YouTube is launching a new animated science fiction show. The interesting part of this event is that YouTube is using the show, Afterworld, to test their marketing abilities.
“with ambitions of tapping the Internet video advertising market, the producers of Afterworld will also provide Google-owned YouTube with its first real chance to demonstrate its revenue generating potential—just as the site gears up to roll out video commercials this summer.” Says Red Herring
“This will be one of the early tests to see if they can scale the advertising to these kinds of audiences,” said Gartner analyst Mike McGuire.
The curious bit for me though – aside from the fact that this is a rather ambitious project in itself, even before the use of the ‘net as the medium to premier this show – is the following :
“the Gang at Electric Farm have hung on to Internet distribution rights in the U.S.”
Does that mean that anyone outside the U.S. won’t actually be able to see this film on the ‘net? I haven’t been able to dig up any more information so I guess we’ll just have to wait and see, but it wouldn’t come as any sort of shock to me if we couldn’t. *sigh*